“Dawn looks bright ahead… Hold on to your seats, kids,” The Weeknd wrote meaningfully in the promo post of the new song on his Instagram.

Along with the track, a music video for it was released. The clip starts with a scene that is very reminiscent of the finale of “Perfume”. Throughout the video, viewers are shown the interaction of naked people. They are all part of the same ecosystem controlled by the performers.

The video was directed by the Swedish artist Alexander Vessely who had already worked with Swedish House Mafia on the music videos for “Lifetime” and “It Gets Better”.

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